A life threatening incident forces you to reset priorities in life. You are forced to rethink on the understanding of Work, Family, Interests. Till then there is a lot of procrastination.

Photo by Sai Kiran Anagani on Unsplash

At that very moment of the life threatening moment, one goes through an emotional turmoil. The prominent feeling of ‘I wish I had done more’ is so common.

This feeling engulfs you to the extent that you want to take a decision in a haste. This may not be the right thing to do. …


As a Design Thinking Practitioner, after a certain point in time, the methods become a part of your life.

Photo by Sadanand Lowanshi on Unsplash

In my past 12 years of conducing Design Thinking workshops and seminars, a mistake that organisations often make is to think Design Thinking as a one workshop wonder. There is a false expectation to start expecting results once the workshop is over. Quite often this does not happen.

The key thing is to practice and apply what one learns in these workshops. This takes time. It requires a certain amount of commitment and willingness to change at all the levels.

Two…


Call me old school, but a good understanding of Information Architecture is the key to a good User Experience. And it’s time we bring it back in vogue.

A visual display at an Airport terminal showing the Flight Arrival and Departure Information.
A visual display at an Airport terminal showing the Flight Arrival and Departure Information.
Photo by CHUTTERSNAP on Unsplash

It’s a pity that not many people talk about Information Architecture these days and that Information Architecture has lost its sheen. A friend recently pointed out that he is hearing the term after almost a decade.

In this information age that we are in, I believe it is more important than ever. The rate at which we get, consume, and process information and what we do with it has a huge impact on the overall User Experience.

So for anyone interested in getting better at UI and UX, I suggest getting a first-principles understanding of Information Design, Information Architecture, and…


In my years of hiring, I have observed that Traveller, Photographer are the most common thing one sees on people’s interest / hobbies section in the resume.

A lot more information about undiscovered places, the ease of travel (pre-covid times), along with the high end camera on phones, made this possible.

Now, considering the rise of creator economy, we could also see, writer / content creator being added to this list.

Photo by Kshitiz Anand on Unsplash

This also means the rise of multitasking, that is the ability to do many things. In this case, travel → shoot → write → publish.


Changing consumer behaviour and learning from it is one is the most interesting things in Design Research. The introduction of certain products and its adoption over time, allows one to learn of changing behaviours and constantly adopt and innovate for it.

Some of these are completely new behaviours and some add on to their existing behaviours. Time and again there are products that causes a substantial change in behaviour and the way the customer does the tasks.

The financial inclusion space in India is a very interesting space to observe the changing user’s behaviours.

Cash on Delivery, Paytm Wallet, UPI…


I had a great time yesterday taking a session on ‘How to take your Startups to next level with Systems Design & Thinking’ at the byDesign webinar hosted by @TiEDelhi and @qglue_design . Here is a small post on why I believe #SystemsThinking is essential for startups. Below mentioned are the context and and the few key takeaways.

This was first published as a Twitter Thread .

Photo by Raphael Nogueira on Unsplash

As we are moving to a more interconnected world, there is a need for us to think of our startups as a continuously evolving system over time.

With access to funding, increase…


Over the years, I have spoken at length on the paradox of choice across the design and leadership lectures I do.

The Paradox of choice is causing havoc in our lives, making us more anxious and less satisfied. Gone are the days when one was satisfied and happy about the simple things in life.

Confession: I have struggled with the paradox of choice every single day. It is not something I am proud of and I am trying my best to declutter or consolidate things to deal with this.

Photo by Alexander Schimmeck on Unsplash

As we grow in our careers, the number of choices keeps…


Progess report from a project we started in June 2020 to bring affordable and quality healthcare to rural masses in Bihar.

This was first published as a twitter thread. You can choose to follow me there too. I am @kshitiz

The upcoming new building that will house the telemedicine center, general opd , surgery and ICU.

A lot of people have been posting their projects on Building in Public. A trend that initiated in the Silicon Valley, and as always progressed to other parts of the world. …


India is at the cusp of a financial revolution and digital products are going to play a huge role in bringing about financial inclusion to the underserved. There is an immense opportunity for anyone interested in creating impacts on a large scale.

Highlighting a few trends, some data, the challenges, and the opportunities, from a talk I did last evening with a group of aspiring UX Designers. The insights are helpful for anyone interested in the designing and building of products in India.

A tea shop in Noida, a city adjacent to Delhi has an IoT enabled soundbox, that calls out the digital payment made via Paytm.
A tea shop in Noida, a city adjacent to Delhi has an IoT enabled soundbox, that calls out the digital payment made via Paytm.
Image Kshitiz Anand, Happy Horizons Studios.

There are three trends that will drive need for better financial products further in India.


Every year around this time, goals and resolutions are on everyone’s mind. Some do it very seriously, some for just social pressure. Sometimes as a way to set targets, sometimes to build better habits.

Photo by S O C I A L . C U T on Unsplash

Goals could be (and should be) both personal and professional. Quite often, people end up setting up too much professionals goals and spend all their time and energy in trying to achieve it.

It is important that we set some personal goals as well, for it allows us to spend more time with oneself and develop ourselves better.

So I was happy when I read Vikrama…

Kshitiz Anand

AVP Design @Paytm, Chairman @HappyHorizons. Write on Design. Education. Healthcare. Financial Inclusion. Wipro Seeding & TFIx Fellow. IITG & Indiana Univ alum.

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